The Fat Loss Academy

“For once I feel like I’m in control of things which is nice. I’m feeling more confident and just all-around better than I did a year ago this time. Plus, I’m down 12 pounds and can really see my body changing.” -Tony

Over the years, we’ve helped thousands of clients transform their bodies and self-confidence.

But, we’ve only had two ways of helping people: we’ve worked intimately with clients in our comprehensive online coaching program, in which every client works directly with a nutrition coach and a fitness expert.

And, we’ve created content — online, in magazines, and in books (the founder of Born Fitness, Adam has published 9 of them!) — to help educate millions of people about health and wellness.

Naturally, there was a gap we needed to fill.

Some people don't have hundreds of dollars to spend per month on personalized coaching. Others need a little more direction and support than what you can read in an article or book.

As experts in fat loss, we were frustrated by the limited number of options that actually led to dramatic results. There are more than enough “quick fix” suggestions that are either smoke and mirrors or require you to give up everything you love.

So, we reviewed the thousands of clients we worked with, and began analyzing the shared habits and behaviors that led to the biggest changes. This wasn’t about telling you what you wanted to hear.

It was looking at the goals we saw most often — usually losing anywhere from 15 to 30 pounds — and putting together a bulletproof plan and timeline that could deliver on our word.

The result was the creation of The Fat Loss Academy, a program that uses proven principles to help people successfully lose a lot of weight — and keep it off.

The Fat Loss Academy is a step-by-step process for eliminating the biggest barriers to fat loss and staying consistent throughout life’s ups and downs.

In our online course, you’ll access:

• Strategies and tips that will help you lose 15-30 pounds
• Workouts designed for different lifestyles, without spending hours at the gym.
• Sustainable nutrition strategies. Say goodbye to “boom or bust” dieting.
• Exactly what to do when you hit a plateau.
• How to enjoy eating out (or vacations or dessert) and still stick to your goals.
• What to focus on when shit hits the fan and you have a family emergency or get hurt.

Get ultimate clarity: Nutrition Coach Natalie and Fitness Coach BJ will guide you through the exact strategies we’ve used to help thousands of people lose weight and feel great.

We’ll breakdown how much you should be eating for your body, including things like protein, carbs, and fat. And we’ll do it without making you obsess over foods or counting calories.

Get lean with our ready-to-use training program. No more guessing what you should be doing in the gym.

Plus, we provide hours of video showing you the right way to do every exercise.

Bonus: The Fat Loss Academy Vault. In addition to the video lesson and training plan, we’ve included bonus video guides and PDF’s in each module. Including:

• The Restaurant Survival Guide
• The Born Fitness Guide To Overeating
• Bodyweight Workouts That Take Under 15 minutes
• The Step-by-Step Plateau Busting Checklist
• Example Meal Plans
• Progress Tracking Measurement Guide
• Bonus Exercise Technique Videos

Are you ready to make this time different?

Now for the real talk:

You can’t just consume the information and expect magic to happen. But if you follow the system, and you’re patient, you’re going to results.