The Fat Loss Academy

A 12-week program for losing 15-30 pounds of fat, getting back on track, and keeping the weight off forever.

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“For once I feel like I’m in control of things which is nice. I’m feeling more confident and just all-around better than I did a year ago this time. Plus, I’m down 12 pounds and can really see my body changing.” -Tony

Over the years, we’ve helped thousands of clients transform their bodies and self-confidence.

But, we’ve only had two ways of helping people: we’ve worked intimately with clients in our comprehensive online coaching program, in which every client works directly with a nutrition coach and a fitness expert.

And, we’ve created content — online, in magazines, and in books (the founder of Born Fitness, Adam has published 9 of them!) — to help educate millions of people about health and wellness.

Naturally, there was a gap we needed to fill.

Some people don't have hundreds of dollars to spend per month on personalized coaching. Others need a little more direction and support than what you can read in an article or book.

As experts in fat loss, we were frustrated by the limited number of options that actually led to dramatic results. There are more than enough “quick fix” suggestions that are either smoke and mirrors or require you to give up everything you love.

So, we reviewed the thousands of clients we worked with, and began analyzing the shared habits and behaviors that led to the biggest changes. This wasn’t about telling you what you wanted to hear.

It was looking at the goals we saw most often — usually losing anywhere from 15 to 30 pounds — and putting together a bulletproof plan and timeline that could deliver on our word.

The result was the creation of The Fat Loss Academy, a program that uses proven principles to help people successfully lose a lot of weight — and keep it off.

The Fat Loss Academy is a step-by-step process for eliminating the biggest barriers to fat loss and staying consistent throughout life’s ups and downs.

In our online course, you’ll access:

  • Strategies and tips that will help you lose 15-30 pounds
  • Workouts designed for different lifestyles, without spending hours at the gym.
  • Sustainable nutrition strategies. Say goodbye to “boom or bust” dieting.
  • Exactly what to do when you hit a plateau.
  • How to enjoy eating out (or vacations or dessert) and still stick to your goals.
  • What to focus on when shit hits the fan and you have a family emergency or get hurt.

Get ultimate clarity: Nutrition Coach Natalie and Fitness Coach BJ will guide you through the exact strategies we’ve used to help thousands of people lose weight and feel great.

We’ll breakdown how much you should be eating for your body, including things like protein, carbs, and fat. And we’ll do it without making you obsess over foods or counting calories.

Get lean with our ready-to-use training program. No more guessing what you should be doing in the gym.

Plus, we provide hours of video showing you the right way to do every exercise.

Bonus: The Fat Loss Academy Vault. In addition to the video lesson and training plan, we’ve included bonus video guides and PDF’s in each module. Including:

  • The Restaurant Survival Guide
  • The Born Fitness Guide To Overeating
  • Bodyweight Workouts That Take Under 15 minutes
  • The Step-by-Step Plateau Busting Checklist
  • Example Meal Plans
  • Progress Tracking Measurement Guide
  • Bonus Exercise Technique Videos

Are you ready to make this time different?

Now for the real talk:

You can’t just consume the information and expect magic to happen. But if you follow the system, and you’re patient, you’re going to results.


Course Curriculum



Your Instructor


BJ Ward & Natalie Sabin
BJ Ward & Natalie Sabin


BJ Ward: I’m a former US Army solider and multi-sport athlete. I have a degree in exercise science, international experience in a sports science lab, and hold certifications from multiple institutions including Precision Nutrition.

But, more importantly, I have been coaching for over a decade now. In that time, I’ve amassed thousands of client hours working with people just like you. That’s right, I actually train people in real life - not just on Instagram.

Oh, and I’m obsessed with great coffee, afraid of ice skating (think baby giraffe on the ice), and love hating on burpees. That’s right, you won’t be doing any burpees in this course. You’re welcome.

Natalie Sabin: The science gal, and nutrition coach at Born Fitness, Natalie is a camping queen (more like glamping), lover of 90’s rock music, and mother of two sassy girls.

Her coaching talents are giving clients the keys to unlocking simple habits that bring big results—and you get those keys in this course.Nat’s journey started with a degree in Health Sciences and later Precision Nutrition Level 2 Certified.

When she is not whipping something up in the kitchen and living her best life, she is found reading all things nutrition in pursuit of a Masters in Human Nutrition and Performance.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Do you offer at home solutions?
Yes, we have created a 12-week workout program that you can do in your home. We also have recommendations around nutrition.
What is the refund policy?
Since the course is entirely digital and you get full access after purchasing, we cannot offer any refunds after purchase.

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